WE DIDN’T SET OUT TO SELL TOILETS.
We wanted to save the Earth. Now we do both!
Our Story
We Know It’s Not Very Original, But It All Started In A Garage...Our founder, Bill Cutler, is what you could call an obsessive tinkerer. As a champion of water conservation long before it was cool, that obsession often turned to the showerhead. “Why should something so simple be so wasteful?”
That curiosity soon grew into an all-consuming quest to build the greatest water-saving product in history. Bill quickly began to accumulate dozens, even hundreds, of showerheads in his home garage to explore their inner-workings. All that tinkering paid off in 1974, when he developed the first Niagara showerhead—a watershed moment in every day conservation.
Forty years later, that scrappy, one-man operation has grown into a multi-million-dollar organization. The Niagara name has become synonymous with innovative conservation for a growing customer base of utility companies, government leaders, energy management officials, and eco/cost-conscious homeowners and developers.
Today—as climate change, population growth, and record droughts present an unprecedented strain on our water supply—we are more obsessed than ever. Niagara is doubling down on our purpose and pushing our technology to invent new ways for our customers to conserve water without sacrificing performance.
History
Bill Cutler forms Energy Limiting Systems and creates the very first Niagara brand showerhead. The product’s popularity soon inspires Bill to rename the company after it.
Niagara Conservation’s signature showerhead becomes the #1 product of its kind. Utility companies begin to enlist Niagara’s products and expertise in sweeping initiatives to save water in their region.
Repeating the success it had in showerheads with toilets, Niagara partners with large cities in need of smarter conservation. In New York City alone, 1.3 million toilets are replaced with Niagara models that cut water use in half.
Breakthroughs like the first flapperless toilet propel the company into a period of dramatic expansion. International offices are opened. Niagara products start appearing on the shelves of Home Depot.
Innovation kicks into high gear. Niagara’s Stealth and HotStart Technologies set a new standard for intelligent conservation and inspire a flood of accolades, like the prestigious WaterSense Excellence award.
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INTEGRITY
We Act With Integrity In All Our Business Practices.At Niagara, integrity isn’t just something we pay lip service to, we live it through our actions. Our word is our bond, and our commitment to our customers inspires us to go above and beyond “satisfactory.” We see ourselves not as pushers of a product, but as partners in our customer’s quest to conserve water for the benefit of their home, their business and the environment.
KYLE CUTLERCEO
16 Years of Service -
COMMUNICATION
We Communicate Openly And Candidly With Customers, Vendors, And Employees.We pride ourselves on open communication. Whether it’s teaching our customers about conservation, fostering lasting relationships with vendors, or helping our employees become better stewards of water, we’re always working to ensure every voice is heard and appreciated.
Carl WehmeyerExecutive Vice President
18 Years of Service -
RESPECT
We Treat Each Other With Respect.Innovating ways to save water isn’t a “go it alone” kind of mission. It’s a group effort. We care as much about our team as we do the environment, and cultivate a culture of mutual respect. Real progress is easier when someone’s got your back.
BOB DIMONDDirector of Major Accounts
23 Years of Service -
FOCUS
We Focus On The Customer’s Needs And Expectations.Our eyes and ears are always open. We work to serve the people who rely on our products. With the right attitude and team members, we stay focused on providing brilliant conservation products that perform without sacrificing performance.
SCOTT SAMFORDChief Financial Officer
5 Years of Service