Our Story

We Know It’s Not Very Original, But It All Started In A Garage...

Our founder, Bill Cutler, is what you could call an obsessive tinkerer. As a champion of water conservation long before it was cool, that obsession often turned to the showerhead. “Why should something so simple be so wasteful?”

That curiosity soon grew into an all-consuming quest to build the greatest water-saving product in history. Bill quickly began to accumulate dozens, even hundreds, of showerheads in his home garage to explore their inner-workings. All that tinkering paid off in 1977, when he developed the first Niagara showerhead—a watershed moment in every day conservation.

Forty years later, that scrappy, one-man operation has grown into a multi-million-dollar organization. The Niagara name has become synonymous with innovative conservation for a growing customer base of utility companies, government leaders, energy management officials, and eco/cost-conscious homeowners and developers.

Today—as climate change, population growth, and record droughts present an unprecedented strain on our water supply—we are more obsessed than ever. Niagara is doubling down on our purpose and pushing our technology to invent new ways for our customers to conserve water without sacrificing performance.

  • FOCUS

    We Focus On The Customer’s Needs And Expectations.

    Our customers mean the world to us. While the rest of corporate America lives by the mantra, “Bigger is better,” we prefer to grow with the spirit of a small company. The kind that knows its customers and cares about them. It may seem like an old fashioned way of doing business but at Niagara, it’s the only way we know.

    BILL CUTLER

    CEO / Chairman
    41 Years of Service

  • INTEGRITY

    We Act With Integrity In All Our Business Practices.

    At Niagara, integrity isn’t just something we pay lip service to, we live it through our actions. Our word is our bond, and our commitment to our customers inspires us to go above and beyond “satisfactory.” We see ourselves not as pushers of a product, but as partners in our customer’s quest to conserve water for the benefit of their home, their business and the environment.

    KYLE CUTLER

    Chief Operating Officer / Vice Chairman
    16 Years of Service

  • COMMUNICATION

    We Communicate Openly And Candidly With Customers, Vendors, And Employees.

    We pride ourselves on open communication. Whether it’s teaching our customers about conservation, fostering lasting relationships with vendors, or helping our employees become better stewards of water, we’re always working to ensure every voice is heard and appreciated.

    Carl Wehmeyer

    Executive Vice President
    18 Years of Service

  • RESPECT

    We Treat Each Other With Respect.

    Innovating ways to save water isn’t a “go it alone” kind of mission. It’s a group effort. We care as much about our team as we do the environment, and cultivate a culture of mutual respect. Real progress is easier when someone’s got your back.

    BOB DIMOND

    Director of Major Accounts
    23 Years of Service

  • FOCUS

    We Focus On The Customer’s Needs And Expectations.

    Our eyes and ears are always open. We work to serve the people who rely on our products. With the right attitude and team members, we stay focused on providing brilliant conservation products that perform without sacrificing performance.

    SCOTT SAMFORD

    Chief Financial Officer
    5 Years of Service

  • COMMUNICATION

    We Communicate Openly And Candidly With Customers, Vendors, And Employees.

    We pride ourselves on open communication. Whether it’s teaching our customers about conservation, fostering lasting relationships with vendors, or helping our employees become better stewards of water, we’re always working to ensure every voice is heard and appreciated.

    David Jones

    Vice President of Operations
    10 Years of Service

  • INTEGRITY

    We Act With Integrity In All Our Business Practices.

    For Niagara, integrity isn’t just a word in Webster’s dictionary, it’s a core principal built into everything we do. It’s not enough to just say we “can” do something, but we actually “do-do” something by backing it up because actions speak louder than words.

    KEVIN WILHAM

    Vice President of Accounting
    3 Years of Service

  • RESPECT

    We Treat Each Other With Respect.

    R-E-S-P-E-C-T. Find out what it means to me... actually, us. Admiration for others and their abilities, qualities, and achievements enables us to innovate the best water-saving products. When we work together and support each other, more is accomplished.

    AMY O'BRIEN

    Vice President of Human Resources
    3 Years of Service

  • ATTITUDE

    We Have A "Can Do" Attitude.

    Attitude is a little thing that can make a big difference. Our road to success isn’t always easy. With the right mindset and attitude, we are able to accomplish our goals and forge new paths.

    WALID DANIEL

    Middle East Director, Operations and Technical Advisor
    10 Years of Service